Joo.Form

Website under construction

Where it all begins.

Before Joo.Form was a brand, there was a story. Garments that carry fragments of original paintings, made to be kept.

The archive is being prepared. Follow along in the meantime.

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Three models in Joo.Form tracksuits with painted back prints on old stone steps
Four models in Joo.Form sets in a painter's studio
Two models in espresso brown Joo.Form hoodies, one with a painted portrait on the back
Oxblood Joo.Form set with Archive Piece 004 print
Bone coloured Joo.Form set with embroidered painting and joo logo
Black Joo.Form set with embroidered Archive Piece 001 artwork
Joo.Form brand board with colour palette, garments and packaging
Joo.Form thank you cards: this piece carries a fragment of my grandfather's original painting
Archive Piece 001

Correspondence

A letter to Joo.Form

Dear Joo.Form,

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